About

✨ About Belles de Seine

My name is Michiko, and I’ve spent nearly 20 years immersed in the world of luxury fashion, working alongside a renowned Japanese designer. This journey sharpened my artistic eye, deepened my attention to detail, and taught me how to meet the expectations of a discerning clientele seeking elegance, originality, and authenticity.

🌿 A vision shaped by experience

From this rich background, Belles de Seine was born — a brand that reflects my values and my desire to offer a different kind of fashion: more human, more inspired, more free.
First launched online, then brought to life in our boutique in the heart of Le Marais (8 rue Saint-Claude, Paris 3e), Belles de Seine is a space where creativity and quality come first.

To share my passion for fashion design, beautiful materials, and to offer ever more original collections, I created Belles de Seine — the result of a collaborative journey with passionate and inventive designers.

💡 Our philosophy

The product

Each piece is designed by passionate creators who value beautiful materials and thoughtful design. Their approach is artisanal, far from industrial standards, with a focus on detail, craftsmanship, and durability.

The positioning

Belles de Seine stands between fast fashion and inaccessible luxury. We offer a refined and responsible alternative, celebrating:
– Creativity over trends
– Personality over conformity
– Quality over quantity

The partners

We collaborate with committed designers chosen for their expertise, ethical approach, and bold vision. Together, we build a more conscious fashion model, with exclusive pieces made in short supply chains.

We’re here to offer a fresh perspective on women’s fashion.

🌍 A meaningful promise

All our creations are made with respect for people and the planet. Fabrics, prints, and cuts are exclusive — designed to last and to reflect your individuality.
We prioritize European production to reduce our carbon footprint and support local economies.

My experience allows me today to bring a true point of difference. I personally curate each collection with care and the artistic sensitivity that defines me — a sensibility I’ve honed over the past twenty years in the fashion industry.

💫 Less but better

At Belles de Seine, we believe in fashion with purpose. Each collection is curated with care and artistic sensitivity, offering timeless, distinctive pieces that tell a story — yours.
And we’re committed to fair pricing, for both our clients and our partners.

We aim to guide women towards consuming less but better by offering timeless, high-quality creations.